Bluff is well worth a visit.

From the succulent seafood headlined by the iconic Bluff Oyster, spectacular bush walks, the panoramic views from Bluff Hill, a rich history, the much photographed international signpost at Stirling Point situated at what the locals call the beginning of State Highway 1 and so much more take the time to investigate and discover all that Bluff has to offer.


How To Get Here

Bluff is 30 kilometres south of Invercargill on State Highway 1. The nearest airport is in Invercargill.
It is the gateway to Stewart Island via a twice daily ferry service. A bus service to and from Bluff operates in conjunction with the ferry services.

Bluff is also part of the Southern Scenic Route so if you are following the route make sure you take the time to include Bluff on your trip.

Information Kiosk

When you visit Bluff you will see our Information Kiosk on the Green Belt on the left hand side of SH1 as you drive into the town ??km from the speed restriction sign. Take the time to stop and learn more about our area.



Bluff has a population of 1797 (NZ Census 2018)
The main industries in the town are fishing, engineering and tourism while the town is home to the region’s port – operated by South Port NZ Ltd.


Please be aware that there are no ATM facilities in the town so if you are arriving outside of business hours and require cash you are best to access it in Invercargill before you make the short journey to Bluff.


Bluff Oysters

Bluff is famous for the iconic Bluff Oyster. The succulent seafood treat is available in season from the beginning of March to around August (weather and fishing quota permitting). The Bluff Oyster is available from restaurants and cafes and seafood outlets in the area and can be couriered throughout New Zealand.